One of the first steps is to secure a reliable and simple domain name that is relevant to your site, industry, or keywords you want to match for. Surveys are useful for determining which products to create and also for improving or upgrading existing goods. Most marketing professionals will mention surveys when you ask them to list their most important marketing tools.
If you have an online business or your company has a website, Google Analytics is extremely useful. It gives you an overview of where your visitors are coming from.
It also tells you what type of people are visiting, and which content on your website performs best. You can also use Google Analytics to work out visitor conversions. This data will help you set up conversion goals. Organic CTR organic click-through rate is a way you can utilize Google Analytics to improve your website traffic. Direct mail or direct mail marketing specifically targets potential customers. This brings us to modern-day email marketing tools which many marketers still consider to be more effective than other types of digital marketing.
These marketing tools scan the web and inform you of conversations that are relevant to your company, product, or brand. These tools scan, for example, social media sites, forums, blogs, and videos. In a Huffington Post article, Matthew Collis, a marketing and communications professional, makes the following comment:.
Customer loyalty refers to the likelihood that existing customers keep coming back. In other words, how frequently customers come back for more again and again. It differs from brand loyalty. Among marketing tools that many small businesses overlook, customer loyalty programs are one of the most common. This is a pity. It is much cheaper and requires less time to get an existing customer to buy your products than new ones.
And ofcourse all the contact information required for ordering and making an appointment. Email marketing was reportedly not effective for many corporates because readers are already bombarded with such mails and most of them put filters or block such mails. Having toll-free numbers enable more enquiries to come to your business. Websites allow greater flexibility in displaying products, descriptions, news about industry, blogs and user reviews.
Ensure that there are contact forms of direct marketing to get customer enquiry and get their database for further follow up. Direct marketing techniques cannot be applied for all products and business categories. Garments, cosmetics, water purifiers, utensils, books and some other categories of products are more suited for such business. However, efficacy of direct marketing would depend on choice of medium, their return on investment RoI and how innovative the product is.
Some products or brands continue to be available only through direct marketing — for example Tupperware, Amway continues to be sold directly although they have their own brand shops to display and sell products. The industry constitutes only 0. In many states, direct selling has been constrained due to lack of regulatory clarity.
It has added significantly to women empowerment, skill development, technology percolation and growth of small and medium enterprise s in states, according to FICCI-KPMG report. It said Government is gaining tax revenues to the tue of Rs mn annually. It may offer demographic information about their age, income, education, gender, and previous mail order purchases.
In concert with this information, this customer database identifies customers who possess these characteristics:. Access to a customer database is the first step. The next set of criteria includes enhancing customer value through one or more of the following factors:. When these criteria are met, the organization may be able to leverage areas of expertise, economies of scale, and have the potential to build customer loyalty.
An organization may be able to achieve greater target market precision through direct marketing than it can experience through a mass marketing or channel marketing approach.
Measuring your success is key. Begin by gathering information about your fixed costs relating to overhead expenses and the variable costs relating to how many pieces are going to be sent. Then prepare to track revenues generated. Each of these areas offers valuable information to assess the results of the direct marketing campaign. Conducting a simple break-even analysis can be a valuable tool in this process. For example:. Dental Data Co. They would like to determine what their break-even point would be if they mailed CD-ROM demos with printed materials to 2, selected dentists.
Their estimated expenses for the direct mail campaign follow. The 43 units to break-even equates to a 2. This response rate is determined by dividing the 43 units at break-even by 2,, the total number mailed. Therefore, if Dental Data does not have a response rate higher than 2.
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